There’s a common misconception about interpreters: that we simply stand by and wait for someone to speak. But anyone who’s worked a busy trade show floor knows the real job is far more active and far more exciting.
This week, I spent three days at the Slovenian Pavilion, Shanghai New International Expo Centre (SNIEC), serving as the dedicated interpreter for the Port of Koper. It was a high‑stakes environment: global logistics professionals, potential investors, and curious visitors all crowding around the booth, each with different needs and expectations.
My mission? To ensure every conversation was accurate, smooth, and most importantly, productive.
Beyond the Booth: Proactive Outreach
From day one, I noticed something: many visitors would pause in front of our display, look hesitant, and then walk away. They were clearly interested but unsure how to start a conversation.
So I took the initiative.
I stepped forward with a warm greeting, asked about their business, and quickly identified whether they were a serious prospect or just browsing. This simple act turned several uncertain wanderers into deep, focused discussions. By the end of the show, we had collected multiple high‑quality leads – exactly the kind that could evolve into real partnerships.
The General Cargo Director from the Luka Koper puts it best:
“One serious visitor is enough in one day.”
That day, we had more than one.
Going the Extra Mile – Literally
Although I was hired exclusively by the Port of Koper, other Slovenian exhibitors at the pavilion soon approached me for help. I didn’t hesitate – I stepped in to interpret for them too, covering topics from customs clearance to multimodal transport.
By the final day, I had become the go‑to language bridge for the entire Slovenian delegation. The feedback was unanimous: accurate, adaptable, and always with a smile.
What I Learned
This wasn’t just about translating words. I got a front‑row seat to how global supply chains really work – from port operations to last‑mile delivery. More importantly, I saw how trust is built in real‑time: through clear communication, quick thinking, and genuine curiosity about the other person’s needs.
Final Thoughts
If you’re an exhibitor or a business leader heading to a trade show in China, here’s my advice: don’t just hire an interpreter – hire a partner who can spot opportunities, engage visitors, and turn casual chats into tangible outcomes.
That’s what I aim to deliver every single time.
Have a question or an upcoming event? Let’s talk – I’d love to help you make your next exhibition a success.
Tags: #Interpreting #TradeShows #Logistics #PortOfKoper #Shanghai #FreelanceInterpreter #travelwithinterpreter