Event: Transport Logistic Shanghai, June 24-26, 2026
Client: Port of Koper (Luka Koper), Slovenian Pavilion
Role: On‑site English‑Chinese Interpreter
There’s a common misconception about interpreters: that we simply stand by and wait for someone to speak. But anyone who’s worked a busy trade show floor knows the real job is far more active – and far more exciting.
Last week, I spent three days at the Slovenian Pavilion in Shanghai, serving as the dedicated interpreter for the Port of Koper. It was a high‑stakes environment: global logistics professionals, potential investors, and curious visitors all crowding around the booth, each with different needs and expectations.
My mission? To ensure every conversation was accurate, smooth, and – most importantly – productive.
Beyond the Booth: Proactive Outreach
From day one, I noticed something: many visitors would pause in front of our display, look hesitant, and then walk away. They were clearly interested but unsure how to start a conversation.
So I took the initiative.
I stepped forward with a warm greeting, asked about their business, and quickly identified whether they were a serious prospect or just browsing. This simple act turned several uncertain wanderers into deep, focused discussions. By the end of the show, we had collected multiple high‑quality leads – exactly the kind that could evolve into real partnerships.
The General Cargo Director from the Luka Koper put it best:
“One serious visitor is enough in one day.”
That day, we had more than one.
Going the Extra Mile – Literally
Although I was hired exclusively by Port of Koper, other Slovenian exhibitors at the pavilion soon approached me for help. I didn’t hesitate – I stepped in to interpret for them too, covering topics from customs clearance to multimodal transport. By the final day, I had become the go‑to language bridge for the entire Slovenian delegation. The feedback was unanimous: accurate, adaptable, and always with a smile.
What I Learned
This wasn’t just about translating words. I got a front‑row seat to how global supply chains really work – from port operations to last‑mile delivery. More importantly, I saw how trust is built in real‑time: through clear communication, quick thinking, and genuine curiosity about the other person’s needs.
If you’re an exhibitor or a business leader heading to a trade show in China, here’s my advice: don’t just hire an interpreter – hire a partner who can spot opportunities, engage visitors, and turn casual chats into tangible outcomes.
That’s what I aim to deliver every single time.